Layla

For this Behavioral design project. We had to design a clothing app that will reduce the user’s fast fashion consumption. 

I designed Layla a clothing app that will help you remind and refind your closet.In our target audience survey, our audience mentions that most of the time they just buy new things without thinking about the lifeline of the clothing item. 

​How can I keep combining this clothing item?

Do I have something similar that I maybe forgot about?

​In interviews, they also mentioned that they had trouble with finding sustainable items and they were most of the time too expensive for their budget.

Layla helps you to give an overview of your closet and when you are about to buy something new either online or in-store you can check if you already have something similar in your closet by generating a match. 

A match? Check out the combinations that you can make with the clothing item you already have in your closet and get inspired

​No match? Check out the sustainable options Layla found for you at the same price range as the item you were looking for. 

Layla is here to inspire you to buy sustainably and get more out of the items you own already. 

​To remind and refind your closet.